Services
Ad Campaigns and Marketing Plans Tailored to Your Business Goals
Whether you’re a small business looking for cost-effective advertising solutions or a big brand looking to maximize your existing platforms, WB360 offers a diverse range of marketing and advertising services that you can customize according to your needs and goals.
We start by defining the audience you need to reach and where we need to reach them. Then our team will build a customized marketing plan to exceed your goals and reach your total, qualified audience.
Geographic
No matter where your potential customers are across the world, we can reach them! From targeting a specific address, to a radius around your business, or across an entire state, we have different geographical levels we can use to advertise your services only to the areas that matter the most. Our range is 10 feet from an address’s front door, outwards to the entire globe.
Demographic
Not every person out there is a good fit to be your potential customer. That is why we use 3rd party demographic data and 1st party behavioral data to reach only those who will be qualified customers for your business. We can target by age, gender, occupation, interests, lifestyle, search history, and more.
Targeted Display
We can deliver highly-targeted display
ad campaigns, both programmatic and O&O. Our skilled ad operations team manages all aspects of the campaigns, translating goals and target audiences into specific tactics across multiple channels. Advertisers reach the prospective customers they are looking for, regardless of the devices they use. Audience targeting options include: mobile, desktop, geographic, demographic, geofencing, conversion zones, category contextual, keyword, behavioral, contextual and retargeting.
Addressable Geofencing
Target specific households and businesses anywhere in the United States. We’ll take your customer list, create a geofence around each address, and then digitally target all the devices in that location. You can deliver your video (including OTT!), display and native ads to any device at that address, extending the reach of your direct mail campaign.
Social Media Marketing
Connect with customers and prospects on Facebook and Instagram to build your brand, increase sales, drive website traffic, and even increase repeat customers! Social media offers you hyper-direct targeting to reach the audience you want to reach. Target existing followers, non-followers, or followers of competitors’ pages in a variety of means including carousel and video ad formats, audience network, as well as messenger ads.
Search Engine Optimization
SEO is a great way to grow your organic presence across TOP search engines including Google, Bing and Yahoo. With 87% of consumers searching for products online before buying, and over 48 billion local searches done every month, you’re losing opportunities if you’re aren’t working towards being visible on search engine result pages!
Pay-Per-Click
With billions of searches each day on Google, PPC advertising is a great way to increase your presence to ensure potential customers notice your company, consider your products and services, and take action.
Native Advertising
Native ads enable your business to fit into – and not disrupt – the audience experience. Thoughtful ads and messaging blend seamlessly with content the user is already engaged with, allowing them to become more informed about your products/ services, before ever visiting your website.
Connected TV / OTT
OTT / CTV content is streamed by users directly from the internet primarily on televisions and mobile devices. Your non-skippable video ad can be featured before, during, or after these shows – like commercials – but with the power to target your specific audience!
Streaming Music & Podcasts
We take music with us everywhere we
go . . . from the gym to the shower, from the house to the car, and from the office to the subway. Programmatic audio advertising allows us to take the power of radio and extend that reach to digital with precise audience targeting.
Email Marketing Campaigns
Email is still the number one way customers prefer to be contacted by a brand. Expand your exposure to potential customers by sending a targeted email blast to users beyond your customer list. With a potential return on investment of up to 4400%, email marketing remains the best way to attract and retain customers.
Digital Out-of-Home Advertising (DOOH)
DOOH gives you the ability to feature
your message in environments accessible to the public: from digital billboards to outdoor signage, from screens in the grocery store to networks of screens in gas stations, restaurants and medical offices.
Chat To Conversion
Our newest premium tactic. More information coming soon!
Retargeting
Display retargeting enables you to re- engage with potential leads or customers who have left your website without converting. Retargeting campaigns are effective because they enable you to target engaged customers with a highly- relevant ad.
Video Advertising
Captivate your target audience with sight, sound and motion. Engage with customers and prospects at every stage of the customer journey. We give you the ability to use video advertising across multiple digital channels including: Pre-Roll & Mid-Roll Videos, Connected TV / OTT,, Digital Out of Home, Social Media, YouTube TrueView, and Website Branded Videos
Plus, we provide video production services, offering you customized, professional videos in up to 5 business days, and you can choose from a wide range of packages to suit your needs.
Websites & E-Commerce Solutions
A website for your business is essentially the equivalent of having an online brick- and-mortar location. A professionally- designed website instantly boosts your credibility as a legitimate business, and differentiates you from your competitors who don’t have a website.
Make it convenient for your customers
to purchase your products with our e-commerce solution. You can set up shop anywhere and make it attractive with customizable design schemes. Choose from a variety of packages depending on your business’ needs.
Greater Wilmington Business Journal, WILMA Magazine, Good Life Wilmington
WB360 is backed by the Greater Wilmington Business Journal, WILMA Magazine, and Good Life Wilmington – the same team you have trusted for over 20 years to marketing your business or organization across the Cape Fear Region. Coupling a traditional media campaign with your digital marketing efforts provides a high-level reach throughout the region.
Maximize all the digital avenues available to your business and build your online presence with the right advertising and marketing solutions. Reach out to us for more information on any of our services and schedule your free initial consultation.